‘Let’s Talk Two-Pot’ educational radio campaign

South Africa’s new Two-Pot Retirement System came into effect on 1 September 2024 and many South Africans are grappling with understanding how the new system works and its impact on their retirement plans.

To help South Africans to understand the new system the ASISA Foundation is running a 4-week educational radio campaign.

The campaign “Let’s Talk Two-Pot” aims to educate audiences about the importance of saving and investing with a specific focus on the Two-Pot Retirement System to enhance listeners’ understanding of retirement planning.

Through the campaign the ASISA Foundation wants to empower people with financial knowledge to begin to save more and invest these savings to improve their financial stability.

The campaign includes a four-week long radio campaign that will engage audiences in discussions and activities to help them learn about the new system.

The radio campaign kicks off on 10 September and will run on:

  • Gagasi FM on Indaba with host Alex Mthiyane on Tuesdays at 19:30.  Stream here 
  • Power FM on the Power Talk with Lerato Mbele on Tuesdays from 10:10. Stream here 
  • Heart FM on the O-Factor with host Olwethu Nodada on Thursdays at 10:20. Stream here  

Listeners can expect interviews with leading financial planners and experts who will provide insight on the Two-Pot Retirement System and broad retirement planning topics. Listeners will be able to call in and ask questions and chat with experts including:

  • Thembisa Luthuli, a certified Financial Planner will be on Gagasi FM
  • Thulisile Nkomo is a Certified Financial Planner and a private wealth manager will be on Power FM. 
  • Gareth Collier a certified financial Planner will be on Heart FM 

Listeners will also be invited to participate in weekly competitions to test their knowledge and win exciting prizes. Listeners can also engage online through the radio stations Facebook pages.

To extend the campaign to a wider audience the ASISA Foundation will be running a 12- week campaign on the ASISA Foundation Facebook Page to share informative snippets, intriguing facts, and engaging visuals that will bring the Two-Pot Retirement System to life. Plus you can enter weekly competitions to win one of three R500 Takealot vouchers.

Fans and followers can participate in quizzes, polls and discussions to encourage knowledge sharing to enable people to truly get to grips with the new system. Finally listeners can visit the ASISA Foundation website for more information.