A revenue stream represents the cash a company generates from each customer segment.

If customers comprise the heart of a business model, revenue streams are its arteries. A company must ask itself: "For what value is each customer segment truly willing to pay?"

Successfully answering that question allows the firm to generate one or more revenue streams from each.

• Investigate other value-add options for
  your products or services
• Upsell to clients
• Start a side business
• Collaboration with others
• Innovate and look at what others are doing successfully in the industry
• Offer complementary services or products
• Create passive income
• Diversify your portfolio

• Make YouTube videos
• Photography that works on the web
• Create an online course/dance/acting workshop
• Tutoring
• Write a book – collect royalties
• Rent unused space
• Build an app

• Identify and build on your strengths
• Look at the opportunities in the industry
• Research your industry and peers to determine
  what is and has been successful
• Identify gaps that you could fill
• Find out what your customers want
• Form partnerships
• Think out of the BOX, be innovative