ASISA members formulate Standards and Guidelines to promote fairness, equilibrium, transparency, and industry best practice. Standards are generally accepted principles and practices and Guidelines reflect industry best practice. Applicable Codes developed by other representative bodies, often in consultation with ASISA members, have been endorsed by ASISA members or enjoy the support and commitment of ASISA members, are also included for your convenience. Standards, Guidelines, and Codes promote the competitiveness and efficiency of our industry to benefit all consumers.